SEO – Optimise your content for search engines

Here’s a very easy way in which to optimise your content for search engines yourself.

Do this on every one of your pages on your website to give it the best chance to be found by search engines organically.

When you write your page or article you have to think “what would we expect Joe Bloggs to type into a search engine to find it?” We’re going to use this article to show you how we do SEO.

In this article we’re writing about how to optimise content for search engines. We’d would expect Joe Bloggs to type into Google “how to optimise content for search engines to find” or something similar, when he’s looking to find information about SEO. Therefore we will choose the keyword phrase “optimise your content for search engines” for this post and we’ll make sure that it is put in key places throughout the page.

How do I fit in my keyword phrase “Optimise your content for search engines” in my content?

optimise your content for search engines

We’d start by making it the title of my page.  We’ll use it as a sub heading in the first sentence of my content and wrap it in a Heading tag. In WordPress it’s easy, you just hi-light the keyword phrase and choose Heading 1.  If you’re using HTML, then you will need to put <h1> at the beginning of the keyword phrase and </h1> at the end of the keyword phrase. That will wrap it in an H1 tag and Google uses these to see what the page is about. I’d also use it in a H2> sub heading.

Next we’ll add in a good amount of content that’s not only about the primary subject (keyword phrase) but also about things relating to it and we’ve done this by talking about the Heading 1 Tag.   Inside all the content we’ll put the keyword phrase “optimise your content for search engines” in 2-3 times.

We’ll also add an image in the article and then give the image an alt tag and use my keyword phrase there too.  You can add it html like this… <img alt=”optimise your content for search engines” src=”http://hashtagwebsitedesign.co.uk/wp-content/uploads/2014/03/Screen-Shot-2014-03-21-at-10.19.07-300×126.png” width=”300″ height=”126″ /> or if you’re in WordPress you can click on the image to edit it and add in your alt tag in the pop up.

We’ll also make sure that the keyword phrase is part of the URL i.e.: www.hashtagwesbitedesign.co.uk/seo-optimise-content-for- search-engines.

Make sure your keyword phrase is also in your meta description and meta title.

That’s the keyword phrase sorted, what’s next?

It’s a good idea to put a links to another pages on your site, so we’ll link this page to our contact page and use a call to action (at the bottom of the page!) and add outbound links to sites that are relevant to your content.

Once the article is published, we’d then share it across all my social media platforms, submit it to Digg and use this Ping tool to tell the search engines about it now, rather than wait for them to come and find it! Share the link a few times on Twitter, or your followers might miss it if they’re not on Twitter at the time.

If you have a WordPress site we throughly recommend Yoast’s WordPress SEO plugin, it will analyse your page and help you with how to get it optimised – it’s FREE!

If you would like further help with optimising your content for  search engines, please get in touch.

Other Considerations

Don’t add your keyword in loads and loads of times, search engines know when you have “stuffed” the page with a keyword and try not to use the same keyword on other pages of your site. It’s a good idea to have a new keyword for each page.

Have a look through this article and see how many times we have got the keyword phrase in!

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About the Author

Gabriela Ducat CEO and Founder of Jessimi Internet Consultancy

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